Too much

It was a time of large plots. On one of these plots stood a house, a good-sized house that looked open and on dark nights blazed with light in the most welcoming fashion.

But a businessman acquired this house and he was a businessman with pretensions. He wanted to build a house commensurate with his ego. So he hired a fashionable architect and had the pleasant house pulled down. In its place rose a house to dominate the area, to dominate the town. But it cost a great deal to build and a great deal to run. So the wealthy man became not so wealthy and he did not live so long as he might have in the smaller house. When he died, his wife, who liked the old house and did not like the new one, sold it fast.